The PROPERTY Project
Cliches: How we interact with Popular Notions

How Influence of Media and Society is a two way control game.

     What do we know about the term cliche?  It is a stronger term than motto, or "saying".  It can denote a state of being, and it is so reinforced that it can go without saying.  Cliches represent the extreme, archetypal people, places, or things and they exemplify one of two areas of cognition: the general psyche of the culture who coined it, or it can influence the character of the culture it is introduced to.
     Which came first, the tradition or th cliche?  Why are there still punks, and why are they rebelious?  Why are there still mopey goths?  Why do we all know famous catch phrases, and share similar paranoias, and precautions?  Cliches take many forms, from racial profiling,  to speech patterns, genres, decor, style, behaviour...pretty much all aspects of the human condition.
     Just like other shared concepts, such as law, taboo, and mores, cliches are established within a society in an attempt to have a degree of slap-dash awareness.  This also works to try and keep everyone homogenous, because cliches help to form those prejudices and concepts that lead to taboo, law, mores etc.  Acceptance of  "normality" and ultimately compliance with these cliches is the most beneficial to a society, because it can classify you for appropriate use.  2.5 kids, home owning/mortgage, rebelious teens:  all of these things play a part in supporting our system, and validate its laws and safety checks; giving rise to insurance corporations, police departments etc.  Why did the city pump crack into the ghettoes?  To help assign a need for Nanvy's little war, make the government look effective.  Why is it ok that we think our delegates are fucking up?  Because now it is a cliche to dislike members of our government.  It is no longer, which candidate is better, but which one isn't worst.  It is only when enough people have a specific dislike for a candidate that he/she is in trouble.  This generalized common dislike allows more breathing room for them to do what they want, since no firm opposition will be raised.
     The government often employs cliches for their own gains.  Once the system has its plastic fantastic leaders overemphasize some movement, or phrase they lose their meaning, or overwhelm it with narrowed disinformation.  This makes genuine protests meaningless, and trivial government issues popular.  Take United We Stand.  While it came about in reaction to a serious crisis of onslaught against the US, this terrorism thing is not new, but this new mandatory patriotism is.  I have seen more ridiculous flag stickers and t-shirts displayed now than in a lifetime of July 4ths only because you are almost considered  subversive if you aren't actively working for patriot brainwashing.  What if we still want to exercise our constitutional right to burn our own flag?  We are then promoting terrorism, we are now treasonists.  Are we returning to Macarthyism?  Kill a commie for mommie, in the new millenium?  This is not just a trend, this spurred legislative actions.
     Free thinking is often miscontrued as subversion.  It questions cliches, but does not necessarily discount them.  Cliches are valid to a point, but taken beyond novelty they typically are negative uses.  Saying C'est la vie is not an excuse to act horribly.  C'est la vie should not be a way to live, but only something to say when there is no other explanation for the occurance of something, if someone needs reassurance.
     Cliches can be true, and they can also be exaggerated truth, or half truth.  Do not let them influence your outlook.  Acknowledge why the cliche exists, and how it became a cliche, and always control your own thoughts.  DECREASE MEDIA MINDCONTROL!

By Klawdya Rothschild copyright 2002